Small Business Spending on Digital and Social Still Growing

2011 Outlook for Small Business Digital Marketing

Just received some updated statistics on Small Business advertising spend from the 2011 Outlook report from Borrell Associates. Borrell surveyed over 2,800 Small Business owners to find that, of the 84 percent who will spend on digital, 53 percent plan on increasing their budgets in 2011. Money invested in website development, social media and e-mail marketing will grow more than 30 percent in 2011. On the flip-side, local print media, newspapers, directories and radio will continue to get squeezed out of the budget with double-digit cuts across the board from most SMB’s.

According to the report, Small Business represents a huge growth market, and accounted for over 70 percent of all online advertising expenditures last year. Social media is especially interesting for SMB’s and most are interested in Facebook, Twitter, location-based services, and daily deals platforms. I think YouTube also makes sense for the right kind of small business so I’d expect to see some interest and spending there as well. It was interesting that Borrell did not include any data related to YouTube or Mobile marketing strategies. Despite all of the buzz around mobile and video, it seems that small business owners just have not caught-on the way larger brands and retailers have.

Potential Pitfalls

Despite all the data suggesting growth and willingness to spend, the reality is that there is still a lot of confusion as to who to work with to make all of this happen. There is so much noise in the market right now, with average small business owners getting 22 new media advertising pitches a month. These pitches range from local boutique agencies to national solutions like Yodle, ReachLocal and Web.com. It is this noise and shear amount of options that paralyzes decisions makers. With so many so called experts and best-of-breed technology platforms to review and analyze, making a decision alone can take several weeks.

Furthermore, many Small Business owners still lack a real understanding of digital. Website analytics, social media insights and search engine marketing tactics are still fuzzy. Due to this minimal amount of knowledge, SMB’s must trust the provider they partner with to do the right thing. Unfortunately, most of the “big-boys” of SMB marketing are focusing on market share and not the quality of the products or services they provide. This mentality leads to less than stellar results for business owners and a burned relationship for the provider – which ultimately hurts the perception of every SMB marketing company.

Modern SEO: A Helping Hand To Generate Traffic For Your Business Website

Modern search engine optimization (SEO) can help many businesses nowadays by way of making their websites rank high in search engines. The point here is to increase the visibility of your website in the internet. But, here’s a question that might lie in your head. What is this modern SEO?

The main role of SEO is optimization to produce massive traffic for your site. The search engines today, unlike 10 years back, have modern algorithms and robots being used in screening millions of websites worldwide. Before your website will rank in search engines, there are several significant aspects you have to comply with like naturalness, relevancy and quality.

The first factor is naturalness. It refers to the processes involved in SEO. Well, there are a lot of attached strategies like content marketing, social media and video marketing. Naturalness reflects to the natural backlinks that websites should have. Doing this is in accordance to one of the general algorithms of the search engines – natural backlinks.

Relevancy is the second factor. It is related to the other processes like tier-one and tier-two contents and links. All links should be relevant. And these links relevancy could be determined through the contents being produced for submission to and approval by the article directories.

The third factor is quality. This aspect encompasses everything about online marketing. In short words, everything relevant to internet marketing strategy should be in good quality. But to be more specific, contents should be in right quality. Building back links should be in good quality. Generating traffic for websites could be achieved if the processes are done appropriately.

What are the other factors to be considered in modern SEO?

Proper and accurate keyword research should not be neglected. In fact, before the optimization, this is the first aspect to reckon with. The keywords should reflect to the keywords that the minds of the users of the search engines are thinking with. These keywords will measure relevancy.

Link building is another thing in modern SEO processes. Its specific example is link wheel where you can have two links in every directory that follows a circular structure whereby at the center is your site. Two links are applied, one to connect each of the directory; then, another one link to connect directly to your site. It has been tested to generate traffic for business websites.

The last modern SEO technique to be explained here is social media marketing. The modern SEO has already adapted this process. The prominence of Facebook, Twitter, Google + and Pinterest is undeniable. Opening FB Fan Page, Twitter Account or Google + Page is a working tool to penetrate the market. In fact, using them in internet marketing is considered as one of the most workable tactics in modern internet marketing.

Why OpenTaps Is Best for Small Business

OpenTaps is an all in all business solution for business organizations. It is an open source tool that is used as a combined source of ERP and CRM solutions for business houses. OpenTaps is free and enables multiple features and functionalities that a business house may require such as warehouse, inbuilt business intelligence solutions, e-commerce, point-of-sales, general ledger, customer management, accounting, mobility integration, and online store. This low cost ERP and CRM solution is integrated with several additional plugins like Google calendar, Microsoft Outlook, and mobile phone. Integrated with Apache OFBiz Foundation, this tool is flexible to use and customize.

There are four basic components in OpenTaps software that works hand in hand to operate all business processes. They are teamwork processes, unified database, operating process, and enterprise teams. These components work in a cyclic manner in order to connect the business processes with customers.

Features of OpenTaps:

The features of OpenTaps software are mentioned below:

  • It is a software that functions as a complete business solution including CRM and ERM systems in an organization.
  • It includes marketing, sales, accounting solutions along with managing all customer services.
  • Supports online and offline stores, and their catalogs, products, and categories.
  • It looks after cross-sells and up-sells of production within an organization.
  • Offers support to product management in various ways such as downloadable products, configurable products, physical products, variant products, and digital products.
  • It sets separate prices for groups and individuals.

Opentaps is one of the favorite ERP and CRM solutions for most of the small and mid-size companies. From the above discussion, it is evident that it provides a number of solutions besides ERP and CRM solutions. Given below are the reasons why it is opted by small enterprises.

  • It is an open source CRM plus ERP system. The small and mid-size business houses do not need to bear additional costs for integrating separate ERP or CRM solution for their business. Moreover, registration and downloading fees are also saved.
  • It is a very low price ERP CRM tool. This one solution facilitates small businesses to use all its features with also no fees. This helps them to fix their budget for business more efficiently.
  • It runs on an automated system. This feature helps business houses to save time and costs, and resources of the enterprise.
  • Runs and supports a dynamic system, since it is a real-time software. The solution can be accessed from anywhere and anytime on the web within the organization.
  • Offers proper security within an organization. It has a strong security plugin.
  • It is supported by an expert and skilled group and developers.

Why You Should Consider Using VoIP for Your Business

Voice over Internet Protocol (VoIP) phones & communication systems allow you to make & receive calls digitally using data networks. This and the ever increasing advancement in VoIP technology has allowed these systems to become the preferred choice for businesses worldwide, and are now being hailed as the future of telecommunications.

There are many advantages of using VoIP Telephone Systems the most important one being the cost effectiveness of this service making it cheaper than traditional analogue telephone services. As VoIP uses a broadband connection it makes it less expensive for the provider and their customers to make calls, many providers now offer a flat rate monthly fee allowing long distance and local calls to be charged at the same rate.

As VoIP is non – geographically based, this enables you to create a virtual number assigning any area code you choose to your numbers even if your business is not physically based in that area – the additional benefit of this is that your virtual number is portable so you can take it with you anywhere you go even if you decide to move offices.

VoIP Maintenance costs workout to be lower than traditional phone systems and they are inexpensive to set up as they use your existing broadband connection. This means there is no need for extra phone lines to be installed. VoIP phones are similar to telephones in there look and ease of use.

VoIP allows you to streamline your communication systems and manage your information more effectively as calls can be run over existing data networks enabling you to receive voice mail and faxes with your emails. Another great advantage is that you can make and receive calls from numerous devices such as phones, pcs (via a software-based phone), or a mobile phone that has voice capabilities. Controlling how your business calls are handled is easy by taking advantage of VoIP’s ability to enable automatic call routing & interactive voice responses.

Call forwarding, call waiting, voicemail, caller ID and three-way calling are some of the many other features that make VoIP attractive to businesses. VoIP can also be used for conference calls the VoIP technology treats services on the phone like any other kind of data, enabling the users to attach documents to voice messages, or participate in virtual meetings with the help of shared data and video conferencing.

The fact that you can make and receive phone calls wherever there is a broadband connection by simply signing in to your VoIP account makes VoIP highly portable.

With all the great advantages of VoIP phones & communication systems, it’s easy to see why it has rapidly become the number one choice for businesses. If you’re planning to switch to one of Business VoIP Solutions, complete your homework and in case, you have a question about this technology, you can make a comment below in the available space.